Edison陳冠希已經與Levi's合作相當多次,
這次Levi's開闢的新Line也請來ED代言,
從3月底開始到現在,報章雜誌紛紛介紹新系列,
這次香港東touch以及Milk也剛好都以ED的Levi's Copper作封面,
(上圖 & 下圖來自ED'S BLOG)
關於Levi's Copper的由來,相信許多喜愛牛仔褲的玩家都不陌生,
回想一下Levi's的歷史,你可以發現這個系列的誕生,
其實就是為了紀念Levi's在1873年的第一條"RIVET撞釘"牛仔褲,
(1872年，當時只是販賣布料的Levi Strauss遇上了裁縫Jacob Davis，
後者發現只要在牛仔褲上加上撞釘，便可以提高其耐穿性，
於是向Levi提議為這個發明註冊版權，就這樣，
第一條用上撞釘的牛王於1873年正式誕生。INF. BY 星島日報)
HOW IT ALL STARTED
• Miners, loggers and farmers had long worn heavy work pants,
but the pants never last because the seams
and pockets would rip open.
• In 1873, Levi Strauss gave Jacob Davis, an obscure Reno tailor,
$3 to make a pair of trousers sturdy.
• Davis came up with the idea of putting Copper rivets
to strengthen the pants.
• 11 Copper rivets were used to make the trousers sturdy
at pocket corners and other stress points.
• Levi Strauss and Jacob Davis then patented the idea
of Copper riveted jeans,
which became the prototype for the legendary Levi’s® 501 jeans.
這系列的作品並不是要復刻當年的褲款,
而是取其精神加以改良,重新設計,你可以在這系列褲子上,
發現幾個重點,除了直統褲型以外,還有合身的Slim Cut款式,
褲子上使用了古銅色的裝飾,每件褲子都有水洗加工,
(COPPER是啥?
All that glitters is not gold. Some may think Copper
is the poor distant relative of gold,
but did you know that Copper is rarer than precious gold?
Scroll down and explore this site to excavate
Copper nuggets and learn fascinating facts about Copper.)
這系列的褲子不論男女裝,在剪裁以及刷色上都不同以往,
就連車縫線也要COPPER一下,如果你對Levi's Copper有興趣的話,
建議可以上這個網站http://www.levi.com.sg/copper/male/index.html,
或是到http://www.levis-copper.com.hk去逛逛,
Levi's Copper ~ CHECK CHECK CHECK!
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