MONOCLE的出現無疑是近來雜誌界的一大震撼,
就連許多潮流人士也被他的深層力量所吸引,
這不是一本潮流雜誌,你不用期待在裡面看到什麼商品目錄或是潮流資訊,
正確來說,它是一本領導者的魅力雜誌,
創辦者為剛剛退下Wallpaprer的Tyler Brule,
WallPaper在90年代剛出來的時候,
便受到各地喜愛流行資訊的玩家們的愛戴,
由Tyler Brule創立的Wallpaper算是一個非常成功的生活設計類讀物,
現在Tyler Brule又帶領著MONOCLE與大家見面,
但你可別誤會,MONOCLE與Wallpaper是截然不同類型的雜誌,
多出來的那份魅力我稱之為至高為上的權威,這本超級國際化的雜誌,
集時事,商業,文化,設計為一體,抦除了任何形式的公關以及八卦,
每期都以A(AFFAIRS),B(BUSINESS),C(CULTURE),
D(DESIGN),E(EDITS)的方式來呈現,強調質感與深度,
MONOCLE不給你甜頭,MONOCLE給你最難以挖掘的內容,
你所看見的是這個世界,還是這個世界選擇性給你看見的?
MONOCLE WILL FEED YOU!
MONOCLE官方網站:http://www.monocle.com/
官方敘述:
We believe it's time for a new, global, European based media brand. With a keen focus, strong reporting, sharp wit and more classic approach to design, we've dubbed our venture Monocle. At the core there's a monthly magazine delivering the most original coverage in global affairs, business, culture and design. Alongside, there's a web-base broadcast component covering the same areas through a variety of bulletins, mini-documentaries and talk formats. Focus on informing and entertaining an international audience of disillusioned readers, listeners and viewers, it is our intention to create a community of the most interested and interesting people in the world.
Edited out of London, Monocle is staffed by a team pulled from the world's leading news outlets, magazines and broadcasters. Conceived by Wallpaper* founder and Financial Times columnist Tyler Brûlé, the launch team calls on some of his old alumni and new talent from The Independent, the BBC, Branches of Condé Nast and a host of other news outlets. Versed in politics, popular culture, business affairs, media, architecture and design, the editorial team will cover the world from its London hub and dedicated bureaux in Tokyo, Zurich and New York. Monocle will be driven by offering original, never-before-seen content to an audience of well-heeled, intelligent opinion leaders around the world.
三月的創刊號封面是日本的海上自衛隊,這幾天第二集也已經發售,
裡面最棒的訪問莫過於LEGO的CEO專訪,
最新的第三集將在4月19日出現,台灣區的定價皆為550元台幣,
內容全英文,網站裡面還有販售PORTER包,
日後應該會有聯名企劃,各大時尚精品品牌皆於雜誌內刊登形象廣告,
可見MONOCLE不可言喻的超強魅力!
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